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跨文化交际基础【2025|PDF|Epub|mobi|kindle电子书版本百度云盘下载】

跨文化交际基础
  • 曹瑞明主编 著
  • 出版社： 北京：对外经济贸易大学出版社
  • ISBN：9787566302144
  • 出版时间：2011
  • 标注页数：210页
  • 文件大小：65MB
  • 文件页数：220页
  • 主题词：文化交流－高等学校－教材－英文

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图书目录

Unit 1 Culture and Intercultural Communication1

Warm-up Activities1

Text A Culture and Intercultural Communication2

Words and Expressions4

Exercises7

Text B Barriers to Intercultural Communication14

Case Study17

Unit 2 Cultural Background of Intercultural Business Communication19

Warm-up Activities19

Text A Cultural Differences in International Business20

Words and Expressions22

Exercises24

Text B Cultural Negotiation Boundaries29

Case Study33

Unit 3 Intercultural Verbal Communication35

Warm-up Activities35

Text A Verbal Communication36

Words and Expressions39

Exercises41

Text B A Comparison of American and Japanese Verbal Styles48

Case Study51

Unit 4 Intercultural Nonverbal Communication55

Warm-up Activities55

Text A Nonverbal Communication56

Words and Expressions57

Exercises60

Text B Nonverbal Communication in Different Cultures65

Case Study69

Unit 5 Intercultural Sensitivity71

Warm-up Activities71

Text A Cultural Sensitivity72

Words and Expressions74

Exercises77

Text B Cross-Cultural Training83

Case Study86

Unit 6 Gender Differences in Intercultural Business Communication89

Warm-up Activities89

Text A Gender Differences in the Business World90

Words and Expressions91

Exercises94

Text B Women and Negotiation100

Case Study103

Unit 7 Effective Intercultural Business Communication105

Warm-up Activities105

Text A Strategies for Effective Intercultural Business Communication106

Words and Expressions109

Exercises111

Text B Results of Poor Cross-Cultural Awareness118

Case Study121

Unit 8 Intercultural Marketing Communication123

Warm-up Activities123

Text A Intercultural Advertising124

Words and Expressions126

Exercises128

Text B Global Marketing135

Case Study138

Unit 9 Intercultural Business Negotiation139

Warm-up Activities139

Text A Cross-Cultural Negotiation140

Words and Expressions143

Exercises145

Text B International Negotiation Approaches151

Case Study155

Unit 10 Intercultural Conflict157

Warm-up Activities157

Text A Stereotypes:An Intercultural No-No158

Words and Expressions160

Exercises163

Text B Techniques for Resolving Cross-Cultural Disputes169

Case Study172

Unit 11 International Business Etiquette175

Warm-up Activities175

Text A International Business Etiquette176

Words and Expressions178

Exercises181

Text B Business Letter Etiquette187

Case Study191

Unit 12 Intercultural Management193

Warm-up Activities193

Text A Leadership across Cultures194

Words and Expressions197

Exercises199

Text B The Intercultural Manager205

Case Study209

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